My Role
- Branding
- Art Direction
- Graphic Design
CLIENT
Cardiff Sockers Cup – Logo & Merch Design Series
The Cardiff Sockers Cup is a local youth soccer tournament rooted in community, competition, and coastal energy. For this project, I created a duo of distinct but complementary logos, each capturing a different vibe to connect with players and families.
Design 1: Sunset Logo
This concept leans into the Southern California vibe with a vibrant, retro-inspired aesthetic. Featuring warm sunset gradients, playful typography. This version evokes beachside evenings and tournament excitement. Designed with merch appeal in mind, it delivers a more lifestyle-driven look that resonates with both athletes and fans.
Design 2: Stamp Logo
This version features bold block typography and a three-stripe layout that reflects structure, strength, and motion. The textured, distressed treatment gives it a stamp-like quality, perfect for use on shirts, hats, and event branding. The color scheme, deep navy, sky blue, and gold, pays tribute to both the coastal setting and team heritage, while the wave element in the word “CUP” anchors the design to its Cardiff roots.
